Facebook 2018 News Feed Changes
Mark Zuckerburg, in early January 2018 announced that Facebook will be changing its news feed algorithm. It will now prioritize content from “friends, family and groups”.
He has also stated that “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
What does this actually mean? Here is the truth – Facebook feels it has been hacked!
You must understand that the purpose of Facebook is not about you as a person or business using a social platform to gain customers and clients for free.
Facebook is an ad and marketing agency. It is in the business to sell advertising space, just like any other media outlet like radio, newspaper and TV.
Ok so, where did Facebook get hacked? That answer for people in the know is simple, they leveraged the old algorithm to gain free traffic. You have to remember, Facebook is in the business of selling ads. While you are on Facebook doing Facebook things, you are being bombarded by ads paid for my business’s that want you as your customer.
It would be like you having the ability to run your TV commercial during the Super Bowl for free, because you figured out a way to drop your competitors commercial and insert yours in its place. For Facebook this is unacceptable. The more time spent clicking on “Free Ads” equals less time spent clicking on the “paid ads”. When this happens, Facebook is not monetizing.
If you were leveraging the old algo and your business relied on the “free traffic”, you’re in big deep dodo now! You just got a Facebook Slap!
How will these changes affect the user experience? There will be a huge decrease for businesses in organic reach and on your newsfeeds, your going to see pictures of your sisters cats.
With all that said, here are a few hacks that you can start implementing right now to help you retain visibility”
1) Post quality content that prompts comments
Facebook is looking for meaningful interactions between people, placing family and friends first. Posts with no interaction (likes, loves and comments) will not get the distribution.
Users will more likely see your posts if friends and family are commenting.
2) Do not use “click traps” or “bait and switch” strategies and tactics!
Facebooks algo will see this from a mile away and push your post so far to the bottom that it will never see the News Feed. Do continue asking customers to follow you. Do remind loyal followers to use the “See First” to ensure they see your posts in their News Feed.
3) If you are not running paid ads you need to be doing so and if you are increase your ad spend budget. As a business owner you must know how to target the right audience to stretch your advertising dollar.
5) Facebook live videos will be favored in the new algorithm. Zuckerburg stated that “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”
6) Last but not least, Facebook Groups! Groups operate on the basis of engagement. Implementing a strategy in Groups will play very well with the new algorithm. Look for new ways to create engagement with your customers/clients.
In the end this change only effects businesses that were not implementing these strategies in the first place. Always keep in mind by providing quality over quantity and value is not what you give to a client, but is measured in profit.