Sales and Marketing Strategies

Why looking for your “Ideal Client Avatar” is bullshit!

I was reading a blog this morning and came across yet another reference to finding your Ideal Client Avatar. First let's really take a deep dive into what an Avatar is and see if we can correlate that in a ...

Facebook Slap

Facebook 2018 News Feed Changes

Mark Zuckerburg, in early January 2018 announced that Facebook will be changing its news feed algorithm. It will now prioritize content from "friends, family and groups". He has also stated that ...